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How Parents Decide What to Buy
When shopping for electronics for the home, parents turn to the web for detailed product reviews. Price may narrow down the options, but the brands and features parents consider are determined by how...
View ArticleShopping Behavior Across Generations
It’s a known fact that women control most of the purchasing decisions in and out of the home. With this information, brands specifically market to these women, hoping their product will stay...
View Article